Aileen has a great intuition and brings a positive attitude to her projects. Her ego-less attitude makes her a partner any designer would be lucky to collaborate with.
I love the smell of data + HCD in the morning…
I’m Aileen, an experienced UX researcher with a knack for building bridges between design, business, and development silos in order to build the best products for consumer and enterprise customers.
With my decade of UX experience, I recognize the power of data to bring people to the table and the best time to incorporate research in the process.
Often, the best time to do so was yesterday, before assumptions and biases get indoctrinated into requirements and code. However, it's never too late or too costly to call up users and test your hypotheses to strengthen your product strategy — which is what I do best.
My work
Lonely Planet Web Redesign
Using keen observation skills and strong storytelling techniques to identify opportunities and present recommendations for a website redesign project.
Bank of America Enterprise Project
Combating doubt and skepticism with strong foundational research to support a struggling project throughout the development cycle.
I have trusted Aileen countless times to repeat or translate team discussions because of her super power to actively listen while thinking strategically.
Allconnect Marketplace Redesign
Incorporating iterative small-scale user testing to save time and resources without compromising on significant gains in key product KPIs.
TPG App Feature Survey
Taking advantage of an active user base to get answers about an under-performing feature.
Dumbarton Oaks Brand Workshop
Using data analysis and co-creation workshop techniques to break down barriers between an outside consultant and an 85 year old institution.
Aileen's work is strong and often exceeds expectations. This ability allows others, like myself, to have full confidence in her to make decisions that marries the needs of our users and business.
No matter her involvement, Aileen will add value to the project she is assigned.
My capabilities
Product strategy
I help teams define their product vision and translate it into a prioritized roadmap based on design thinking and iterative design processes.
User testing
I use a wide range of methodologies and cater each test plan to the unique challenges of each problem to be tested.
Data analysis
I gather and summarize data into actionable recommendations that any team member at any level can understand.